Egyptian home improvement startup Shatablee lands $1.2m


The interior design industry is growing at a rapid pace due to advancements in technology. Standard procedures from just a decade ago are no longer used.

Interior designers must embrace new ways of working as technology advances. Startups can now use 3D to provide their customers with the best possible interior design and home improvement experience, and as a result, many of these businesses are receiving funding to expand.

Shatablee, a digital interior design and construction platform catering to a variety of completion issues in the Egyptian market, has secured $1.2 million in funding to expand its operations and deeply digitize the journey interior finish.

Shatablee, which was founded in 2021, intends to digitally transform the traditional home finishing process by providing extraordinary solutions that enable all homeowners in gated communities to have access to a faster, easier journey and more cost-effective by combining a range of cost-effective solutions. on a single digital platform.

Shatablee helps clients choose their type of unit inside their home and then explore a gallery of numerous design packages ranging from high end to exclusive to luxury.

Then, users can customize designs for each location in their unit, choose from a choice of financing options, and place their orders. Shatablee starts construction phase after order confirmation and completes the whole procedure in 90 days.

Shatablee founder and CEO Moustafa Amer says the breadth and diversity of the market works in their favour.

Shatablee, he believes, is best placed to address the asymmetries faced by customers and market professionals, such as lack of funding, longer delivery time of up to 12 months, transparency restricted pricing or poor quality of established homes across many segments, especially in gated communities.

The money earned, according to the CEO, will be used to support the startup’s ambitious expansion plans as well as the execution of its growth objectives in its home market.

Techbuild’s review

Old procedures such as hosting and maintaining a full library of product brochures or visiting each customer individually are no longer used. In the interior design industry, video conferencing, virtual resource catalogs and powder 3D simulation technologies are becoming mainstream.

We’re all set for a push into a 3D virtual world, especially with heightened talk about the future of the internet.

As a designer, there are tools that can help you work smarter, optimize your methods, and more easily communicate strategies and plans to your clients without having to worry about meeting them.

Working with customers is also easier thanks to technology. You can provide a virtual alternative to hand drawings and actual materials that the customer can touch and hold rather than physically delivering them.

Technology is constantly evolving, allowing us to discover exciting new ways to improve our lives. Shatablee is all about allowing your consumers to browse your designs from the comfort of their homes through the introduction of 3D technology.

Featured Image: Moustafa Amer, CEO and Founder, Shatablee

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