A home renovation is tricky no matter what, but New York-based cannabis entrepreneur Charlotte Hanna has figured it out like a pro. She may be a resident of Brooklyn, but she spends a lot of time in Great Barrington, Massachusetts, a quiet town in the heart of the Berkshires. Although many New Yorkers load up their SUVs and head to the rural mountain towns of the vast New England region for a vacation, Hanna goes to work. The wife and mother of two is also the founder and CEO of Rebelle, a brand that Hanna describes as “cannabis with a purpose”.
This so-called goal is very clear by glancing around his retail shop on the main street in Barrington. In her boutique — which Hanna opened in 2019 — she marries two elements that don’t seem meant to be together: a minimalist yet warm aesthetic that invites a luxury retail experience and cannabis products. Creating beautiful spaces comes naturally to her, especially when it comes to her brownstone adjacent to Prospect Park in Brooklyn, New York.
Planning began long before Hanna moved into her historic property. She wanted to find the perfect home to unleash her creativity. “I’ve been watching this neighborhood for years because the history is so rich and quite fascinating. Every home is single family with a driveway and a garage, and no two are alike,” she explains “This neighborhood was actually the first homeowners association in the country, which sounds crazy for Brooklyn,” says Hanna.
After years of hunting, she and her family finally landed a four-bedroom home spread over 4,000 square feet that needed lots of love and care. “I had a set budget, so I knew a lot of the work would have to be DIY,” says Hanna. Like any house built at the turn of the century – in 1899, to be precise – there were quite a few original details, including the floors, which Hanna wanted to save and restore. However, just as many elements had to go. Fortunately, she knew what she was doing.