One in two Britons are missing out on savings by buying furniture from better-known chains rather than independent retailers.
The Ideal Home Show report, in partnership with NatWest, analyzed the cost of similar bedroom furniture across a range of major chains and independent retailers, revealing that buyers are paying an average of 58% more to outfit their homes with bigger and better quality products. well-known brands. A bedroom furnished in independent shops cost £740.79, a saving of £600.70 compared to a room decorated with items from name brands, at £1,341.49.
Despite these price differences, the data reveals that many Britons have mistakenly assumed that the big chains have the price advantage, as more than half (59%) believe that shopping with high street giants main compared to independent retailers is cheaper.
Other reasons given for shopping with big brands include that they are easier to buy (37%) and don’t know where to buy locally or independently (17%).
Fans of the home giants have their fair share of gripes, however. A third (33%) find flat-pack furniture from big brands frustrating, 29% say the quality seems cheap, 26% complain that everyone they know has the same furniture and 18% worry that big brands won’t are not environmentally friendly.
Conversely, those who buy from independent suppliers appreciate the range of unique options offered (34%), support small businesses (33%) and are more environmentally friendly (18%).
Giles Perry, Director of Events at Media 10, organizers of The Ideal Home Show, in partnership with NatWest, said: “With the cost of living at an all-time high, it’s understandable that buyers want to save money. wherever they can. While it’s clear that accessibility and familiarity are a big incentive for consumers to shop with big brands, our survey showed real benefits to opting for smaller, independent retailers instead.
“Although many may assume that well-known chains are better placed to offer lower prices, it is clear from our research that these assumptions were not always correct. The reality is that consumers can reap a whole host of benefits by buying locally, from big price savings to a more unique product line, all while supporting small businesses.
“At this year’s Ideal Home show, in partnership with NatWest, visitors will be able to see the price differences for themselves with over 600 retailers to shop at the show, ranging from the most recognizable big name brands to small businesses. Celebrities and interior experts will also give tips and tricks on sprucing up your home without having to spend a fortune.
The Ideal Home Show, in partnership with NatWest, the world’s longest running exhibition, will return to London’s Olympia from Friday 11th to Sunday 27th March 2022. A host of experts and celebrities will host Q&As on stage throughout the 17 days of the show. For more information and tickets, please visit idealhomeshow.co.uk