Furniture World News Bureau on 08/07/2022
McRoskey Mattress Works, producer of the premium McRoskey line of handcrafted mattresses, has signed an agreement for its first national partnership with multi-channel specialty retailer Williams Sonoma Home.
The McRoskey Modern collection debuted as the only mattress brand sold in the retailer’s San Francisco Post Street, Sonoma, Calabasas and New York Columbus Circle Williams Sonoma stores. McRoskey and boutique-style AirFlex branding are also now available for purchase online at williams-sonoma.com.
“We are thrilled to partner with Williams Sonoma, the world’s largest sustainable, design-driven and digital home retailer,” said Rion Morgenstern, CEO of McRoskey Mattress Works. “Since acquiring the iconic McRoskey brand in late 2018, our goal has been to secure placement with a highly respected national retailer like Williams Sonoma. They are one of America’s most trusted companies and their reputation as premium, curated brands and their commitment to industry-leading sustainable business practices aligns perfectly with McRoskey’s philosophy. Mattress Works. This is a game changer for the McRoskey and AirFlex brands. »
Featuring mattresses built by a dedicated team of specially trained craftsmen in a 25,000 square foot factory in Fresno, California, McRoskey is an authentic American-made line of premium quality mattresses with a rich heritage of 120 years of deep delivery. , restful sleep to its demanding customers. Known among local designers as the “secret gem of San Francisco”, McRoskey mattresses are best known for their unparalleled comfort and resilience.
The McRoskey Modern Collection features four models – Sunset, Hayes Valley, Cole Valley and Pacific Heights, featuring all-natural construction built on an ultra-conforming, proprietary pocket coil system. The line is made up of layers of comfortable and breathable materials including finely combed cashmere, alpaca fleece, horsehair, hand-packed wool, eco-friendly Supima cotton and natural latex. Talalay. The mattresses are paired with a box spring available in heights of six, eight, and 11 inches. Prices range from $6,500 to $18,000.
Inspired by a heritage design originally developed by Edward McRoskey, founder of San Francisco luxury brand, McRoskey, in 1925, the AirFlex is created around the concept of understated luxury and offers optimal support, cooling benefits and a history of durability that is achieved through a combination of unique spring configurations, breathable materials and mirrored mattress construction. The range of three double-sided mattress models includes Borrego, Dunsmuir and Iverness, all available in soft and firm, and aimed at consumers who want beds that are handcrafted with natural materials. All three contain GOTS certified organic wool and rayon. The collection is designed for triple compatibility to work with platform bases, box springs or adjustable bases. AirFlex is offered in Queen, Eastern King and California King sizes. Retail prices range from $2,499 to $3,999.
About McRoskey Mattress Works
McRoskey Mattress Works is the exclusive worldwide owner and manufacturer of the McRoskey mattress brand. The family business is located in Fresno, California, and manufactures the McRoskey and AirFlex brands. McRoskey has been making luxury handcrafted mattresses since 1899. For more information, visit www.mcroskey.com.