Pinterest adds home furniture to its AR shopping tool

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Pinterest has seen many additions over the past few months. Along with pivoting to modern social media features, the app also relies heavily on augmented reality or AR. The company is now launching “Try On for Home Decor,” allowing users to shop for furniture using the Pinterest Lens camera.

The Pinterest app previously offered the Try On feature with beauty products. This latest expansion indicates growing ambition in the virtual shopping segment.

Users can scan their surroundings for furniture and get results from retailers such as Crate & Barrel, Walmart, West Elm and Wayfair. Retailers like Ikea have already tried AR shopping with relative success. Pinterest is therefore not the first to realize this idea.

The Try On for Home Decor feature is only available in the US at this time

“Since the start of the pandemic, we’ve seen more digitally savvy shoppers than ever before, as millions now expect virtual and mobile options to try before you buy, see personalized recommendations and gather information as part of their decision-making process,” SVP of Engineering at Pinterest, Jeremy King said in a blog post.

“These behaviors happen every day on Pinterest, which is why we continue to advance technologies like AR Try On and make Pinterest a full-funnel shopping destination that takes people from inspiration to inspiration. purchase anywhere in the app.”

Pinterest will also start recommending new items based on your older pins and searches. Through partnerships with retailers, Pinterest has around 80,000 buyable Pins for home decor with Try On enabled. Meanwhile, there are over 14,000 Buyable Pins for beauty products. Pinterest said the feature is only available in the United States. No specific timeline has been provided for its worldwide availability.

As Engadget points out, these new AR features could also be part of a plan to enter the metaverse. “The good news is that all of this technology is exactly translating into the metaverse. I think it’s on the way, but there aren’t many people buying physical items in the metaverse yet,” King said.

The Pinterest mobile app was updated last year to include TikTok-style vertical scrolling content or idea pins. The company also launched its “first-ever in-product monetization program for creators” called Creators Rewards.

Home Furniture Shopping AR Pinterest

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