Swiffer teams up with home improvement experts and TV stars Ben and Erin Napier to show homeowners how to clean their finished wood floors


TV’s Beloved Carpenter and Interior Decorator Identifies Simple and Effective Ways to Maintain Hardwood Floors

CINCINNATI, March 07, 2022–(BUSINESS WIRE)–Today, Swiffer announced its partnership with home improvement experts and TV personalities, Ben and Erin Napier, as they join forces to educate homeowners on the best techniques and tools optimized to quickly and efficiently clean finished hardwood floors.

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Swiffer announces its partnership with home improvement experts and TV personalities, Ben and Erin Napier (Photo: Business Wire)

“With years of experience installing everything from reclaimed oak to laminate flooring in our home remodels, we know that maintaining hardwood floors can be daunting and even stressful for many homeowners,” said Ben Napier, carpenter and founder of Scotsman Co. “We often get asked how to keep wood floors looking their best after a renovation, and we’ve even heard the myth that you can’t use a Swiffer on wood floors, so we’re excited to team up and share our top tips for eliminating headaches from hardwood floors.”

Swiffer’s partnership with the Napiers marks the brand’s commitment to meeting homeowners’ needs for quick and easy cleaning tools designed for hardwood floors. The Swiffer WetJet Wood is an all-in-one mop system that’s easy to use, effective, and can be integrated seamlessly into any daily cleaning routine to help bring out the natural beauty of wood floors. straightforward long after installation. Additionally, Swiffer has partnered with the National Wood Flooring Association, which sets industry standards for wood flooring.

“At Swiffer, we know families need fast and effective cleaning solutions, and we are committed to providing consumers with a hardwood-specific product that eases concerns about maintaining finished wood floors,” said Kevin Wenzel, vice president of P&G’s North American Surface Care Design and Delivery Unit. “We’re thrilled to partner with Ben and Erin Napier as we tap into their extensive home improvement and woodworking experience to share with homeowners safe and seamless ways to regularly clean their hardwood floors.”

With a unique dual nozzle sprayer, the Swiffer WetJet Wood is optimized for cleaning finished wood floors*. Its pre-mixed cleaning solution is specially formulated to reduce streaks and dandruff, with a quick-drying formula that dissolves tough, sticky dirt and grime. The soft texture of the microfiber cleaning pads is gentle on hardwood floors, traps particles that can damage floors, and the Absorb + Lock strip draws dirt and moisture deep into the multi-layered pad. Dual jets spray an ultra-fine mist that coats floors evenly without buildup, so moisture doesn’t stay on wood, and lighted nozzles help prevent overspray.

To learn more about the Swiffer WetJet Wood, visit www.Swiffer.com, or to stay up to date with the latest posts, go to https://www.instagram.com/scotsman.co/ for exclusive content from Ben Napier.

*Do NOT use on unfinished, oiled or waxed wood planks, unsealed tile or carpeting as they may be water sensitive.

About Procter & Gamble

P&G serves consumers around the world with one of the strongest portfolios of trusted, quality leading brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy® , Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks® and Whisper®. The P&G community includes operations in approximately 70 countries around the world. Please visit http://www.pg.com for the latest news and information about P&G and its brands. For more P&G news, visit www.pg.com/news.

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Anna Cardelfe, MS New York
Phone. : 732-770-6167
[email protected]


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